"Witness the Dramatic "Birth of a Spartan" in the Stunning Live-Action Short for the Biggest Blockbuster Game of 2010, "Halo: Reach"
LONDON – 26 April 2010 - Brace yourselves for a riveting glimpse into one of the darkest secrets of the “Halo” universe. This week is the premiere of “Birth of a Spartan,” a live-action short directed by award-winning director Noam Murro. Airing on multiple U.K. and U.S. TV networks and also showing in cinemas across North America, “Birth of a Spartan” is a stirring depiction of the transformation of Carter 259, the future leader of Noble Team in “Halo: Reach,” from an ordinary young man to a superhuman Spartan warrior.
The highly classified bio-augmentation procedure is a Spartan candidate’s final and most difficult ordeal before joining the ranks of the legendary soldiers. The dramatic interpretation of Carter’s rebirth as a Spartan embodies the themes of courage, sacrifice and honor in “Halo: Reach” and gives viewers a unique look into the origins of a central character in the upcoming blockbuster game.
The 60 second ad short premieres in the U.K. on Tuesday, April 27 via Sky Sports 2 at the full time whistle of the Champions League semi-final between Lyon and Bayern Munich. Watch it live or on demand on Sky Player, Sky’s online TV service on Xbox 360 via Xbox LIVE. And if you miss it, catch it again on Wednesday 28th April on ITV 1 after the Champions League Semi Final between Barcelona vs Inter Milan. The short will also air on multiple shows across sixteen other U.K. and U.S. TV networks, including Comedy Central, Spike TV, Bravo, FX, TNT and TBS.
The short will be available on
www.welcometonobleteam.com on Tuesday, April 27 at 5.00 am GMT. In addition to being able to view the short, users can also upload a photo of themselves and get an image created of them as a Spartan III. On the following day a special, extended two minute 30 second version will be available for download on Xbox LIVE exclusively for Gold members. The ad short will also premiere on April 28 in cinemas across North America in select theaters with screenings through the opening weekend of “Iron Man 2” and concludes on May 13."
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