And you can see why publishers do this now, because EA has just announced it saw 2.2 million unique players of College Football 25 during this early access period. On top of that, an additional 600,000 were playing via the EA Play trial. College Football 25 was an enormous success before it even properly launched; we are now at the point where a game's early access release date is the de facto release date. For over two million fans, College Football 25 came out on July 16 priced $100. Daryl Holt, SVP and Group GM, EA Sports, said the company "couldn't be more excited to welcome millions more into the game with today's launch." 2.2 Million People Were Willing to Pay $100 to Play College Football 25 3 Days Early - IGN