March 2, 2006 - The original ilovebees viral marketing campaign was all about Halo 2, and those that knew about it were hooked. Could this site be the return of ilovebees, except this time provide new details about Halo 3? Unfortunately, it doesn't seem that way. The site shows a black screen packed with what appears to be a random assortment of numbers, letters and symbols. As vague as that is, it's clear that a text picture of something is being uncovered near the top of the page.
Also embedded in the text is a countdown, which is currently approaching 29 days. It will expire right at the end of March, indicating something may happen then. It's worth noting that the end of March marks the start of April, which happens to be April Fool's Day. While there may remain a mystery surrounding what the countdown indicates, it's not really that hard to see which game the site is involved with.
The screen on the left is from the viral site, the screen to the right is from Bethesda's The Elder Scrolls IV: Oblivion. When we talked with them, Bethesda was surprised and had no idea what the site meant. Microsoft gave us the usual line, "Microsoft does not comment on rumors or speculation." Like with most viral campaigns of this type (which this may or may not be), we're left to wonder and wait. What's most confusing is the fact that today Bethesda announced the Oblivion release date to be March 20, over a week before this countdown lets up.
If you look close, you'll be able to make out a few phrases hidden in the text. For instance, "Hello?Is this message getting through?please help its dark and I cannot find a way out they are coming," is written toward the bottom of the page. Right clicking on the timer brings you to a page with, "nonexistence, nothing, nowhere, nullity, obscurity, out there, void," written, then, "FOUR OH FOUR PAGE." We'll keep you updated with any changes. Be sure to check out our coverage of the first ilovebees.
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