Interpret's main line of revenue is in game advertising, they recently conducted the survey about who is interested in buying next gen consoles. The Xbxo 360 came in a distant 3rd place. Pretty embarassing stuff.
http://biz.gamedaily.com/industry/adwatch/?id=12503
As most of us know, MS now owns Massive, the largest in game advertising corperation in town, they have tons of patents that will allow for interchangable ads to be swapped out and get updated in games.
http://news.com.com/Microsoft makes ...3-6068801.html
Now looking at Interpret, they announced their 'Gameasure' in game ad service in July 2006
http://www.mediaweek.com/mw/news/rec..._id=1002876934
Now here's the kicker:
MS announced the aquisition of Massive April 26, 2006
http://arstechnica.com/news.ars/post/20060426-6680.html
Interpret was formed April 27, 2006
http://www.mrweb.com/drno/news5445.htm
What does this mean? A sony exec and other with 12 million dollars in backing form a company to provide a service that was suposed to be used across all online consoles and PCs.
MS bought that company, and Interpret was announced the next day. There was talk about MS buying Massive for a while, when it finally hit SOMEONE was ready to retaliate.
Online ad revenue is big bucks, and Sony being cut out of that would be devastating in the long run. The real thing to remember is, this isnt a long time competitor with Massive, this is a newly formed venture that is a reaction to MS buying Massive. Will we see more surveys from them in the future? I'm sure. But they are most certainly worthless.
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