"Jon Goldman, chairman and chief executive of Foundation 9 Entertainment, an independent game development company, said that he was hearing a growing call for Wii games from the publishers and distributors that finance the games that his firm creates. “Publishers are saying: Instead of spending $15 million or $20 million on one PS3 game, come back to me with five or six Wii pitches,” he said.
“We had one meeting two weeks ago with a publisher that was asking for Wii games,” said Mr. Goldman, who declined to identify the video game publisher that he met. “Three or four months ago, they didn’t want to hear Word 1 about the Wii.”
“We’re seeing a big shift at E3,” said John Davison, editorial director of 1UP Network, a network of video game Web sites and magazines, “and we’ll see more later this year.” He said he was seeing some game publishers putting less emphasis on the PlayStation 3. “But they’re not going to talk about that,” he added."
"The shift does not represent any shunning of the Xbox or Sony consoles, but rather an elevation of the Wii’s status — one that was clear in many conversations with developers and publishers at E3, the video game industry’s annual trade show in Santa Monica, Calif. "
"Colin Sebastian, a video game industry analyst with Lazard Capital Markets, said that in rough terms, it cost around $5 million to develop a game for the Wii compared with $10 million to $20 million to make a game for the Xbox 360 or PS3. Mr. Sebastian said that given the cost differences, a developer would need to sell 300,000 copies of a Wii game to break even, compared with 600,000 of a game for the PS3 or Xbox 360."
"A Wii game can be created in as little as 12 months, said Kelly Flock, executive vice president for worldwide publishing at THQ, a video game developer based in Agoura Hills, Calif. Games for the two competing consoles typically take two to three years.
"He said that the budget for a Wii game ranges from $1.5 million to $4 million, compared with the $10 million to $12 million the company spends on a PS3 or Xbox 360 game.
“The Wii is a godsend,” Mr. Flock said. “We are aggressively looking for more Wii titles.”
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